This talk considers ‘noise’ in light of a model I call enfolding-unfolding aesthetics, a set of relationships between image, information, and infinite that explains how certain things arrive to our perception (image) from the universe (infinite) and others do not. According to this model, the infinite is inaccessible to perception and appears as noise: our perception selectively unfolds some aspect of it. However, often a sort of quantitative filter pre-determines what we perceive: what we end up perceiving is the product of information.